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What is Prosper+ 2020 - Case about?

Starbucks Reserve™ is a premium coffee program by Starbucks aimed at providing rare, high-quality coffee experiences through flagship roasteries and exclusive products. The initiative has seen significant success, particularly in major cities, and aims to compete with specialty coffee retailers while also addressing sustainability goals. However, the COVID-19 pandemic has posed challenges to operations and revenue, prompting questions about future strategies and market positioning.

Author

thomas

Language

EN