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Chapter Fifteen: The Global Marketplace by Gangadhar Mamadapur is a document available to read on EtoBox.

What is Chapter Fifteen: The Global Marketplace about?

The document discusses international marketing and globalization. It covers analyzing the global marketing environment, deciding whether and where to enter international markets, and approaches for market entry. It also addresses adapting the marketing mix and organizing the global marketing structure.

Author

Gangadhar Mamadapur

Language

EN