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The PR recap report summarizes media coverage generated for the Rock & Roll Hall of Fame during the 2016 Republican National Convention in Cleveland. The campaign achieved over 9,600 media mentions reaching nearly 15 billion people, with a publicity value of over $27 million, providing a 306x return on investment. Goals were to raise national awareness of the Rock Hall and attract local and regional drive market media through targeted email outreach, phone follow ups, and a digital help center.

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api-218290489

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EN