About this scholarly article

Association for Information Systems AIS Electronic Library (AISeL) A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads Recommended Citation A Study of the Effects of Online Advertising: A Focus on Pop-Up and In-Line Ads by McCoy, Scott (author);Everard, Andrea (author);Galletta, Dennis (author);Polak, Peter (author) is a scholarly article available to read on EtoBox.

Author

McCoy, Scott (author);Everard, Andrea (author);Galletta, Dennis (author);Polak, Peter (author)

Published

2004