About this document
Nestle by Rahul Satija is a document available to read on EtoBox.
Nestle was considering launching refrigerated pizzas under their Contadina brand, following the success of their refrigerated pasta line. They tested consumer interest in either a pre-assembled refrigerated pizza or a pizza kit concept. The pizza kit concept involving a crust, sauce and cheese received more interest. Test marketing of the pizza kit showed consumers preferred delivered pizza over the refrigerated option. Nestle
- Author
- Rahul Satija
- Language
- EN