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What is Vision and Mission in Business Strategy about?

The document discusses organizational objectives and how businesses establish vision, mission, aims, and objectives. It states that vision provides long-term direction, mission summarizes objectives, and objectives clarify how a business will achieve its aims and vision. Objectives should be specific, measurable, achievable, relevant, and time-bound (SMART). Businesses may need to change objectives due to internal factors like leadership or products, or external factors like technology, the economy, or legi

Author

Marina Peña Benita

Language

EN