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What is CRM Strategies in BOI vs SIB Banks about?

The document presents a comparative study of Customer Relationship Management (CRM) practices between Bank of India (BOI) and South Indian Bank (SIB), highlighting the importance of CRM in the banking sector for attracting and retaining customers. It outlines the objectives, methodology, and relevance of the study, emphasizing the need for banks to adopt effective CRM strategies to enhance customer satisfaction and loyalty. The study aims to analyze customer perceptions and attitudes towards CRM initiatives

Author

yogiy3283

Language

EN