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The Soft Edge : Where Great Companies Find Lasting Success by Rich Karlgaard is a business book available to read on EtoBox.

What is The Soft Edge : Where Great Companies Find Lasting Success about?

What Does it Take to Get Ahead Now--And Stay There? High performance has always required shrewd strategy and superb execution. These factors remain critical, especially given today's unprecedented business climate. But Rich Karlgaard--Forbes publisher, entrepreneur, investor, and board director--takes a surprising turn and argues that there is now a third element that's required for competitive advantage. It fosters innovation, it accelerates strategy and execution, and it cannot be copied or bought. It is found in a perhaps surprising place--your company's values. Karlgaard examined a variety of enduring companies and found that they have one thing in common; all have leveraged their deepest values alongside strategy and execution, allowing them to fuel growth as well as weather hard times. Karlgaard shares these stories and identifies the five key variables that make up every organization's "soft edge" Trust: Northwestern Mutual has built a $25 million dollar revenue juggernaut on trust, the foundation of lasting success. Learn how to create an environment that engenders trust and propels high performance. Smarts: In most technical fields your formal education quickly becomes

Who reads The Soft Edge : Where Great Companies Find Lasting Success?

Author

Rich Karlgaard

Publisher

Jossey-Bass, A Wiley Brand

Published

2014

Language

EN

ISBN

9781118898079

Category

business

Subjects

Management, Business

Rating

3.83 / 5 (58 ratings)

Updated

2026-03-14