About this document

Knorr by Anh Bùi Nguyễn Hoàng is a document available to read on EtoBox.

Knorr conducted a marketing campaign in Vietnam for the Lunar New Year called "Taste of Good Luck" to increase sales. They created a character called the "God of Knorr" who visited homes with Knorr stickers and gave lucky money proportional to the amount of Knorr products in the home. The campaign was promoted through various media and special packaging. It was a success, increasing sales 103% and brand awareness, creating an emotional connection between Knorr and celebrating the Lunar New Year tradition.

Author

Anh Bùi Nguyễn Hoàng

Language

EN