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The project proposal by Swayam Sovit Sahoo from Dhenkanal Autonomous College focuses on consumer behavior in marketing, specifically examining the impact of social media advertising on consumer demand and brand preference in the FMCG sector in Odisha. The proposal includes selected research titles related to digital marketing, green marketing, and online consumer behavior. A comprehensive list of references is provided, highlighting key texts in marketing and consumer behavior.

Author

Swadhin Dash

Language

EN