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Can I read Socialnomics : How Social Media Transforms the Way We Live and Do Business on EtoBox?

Socialnomics : How Social Media Transforms the Way We Live and Do Business by Qualman, Erik, 1972- is a business book available to read on EtoBox.

What is Socialnomics : How Social Media Transforms the Way We Live and Do Business about?

xxiii, 296 p. ; 23 cm Welcome to the world of socialnomics, where consumers and the societies they create online have profound effects on our economy and the businesses that operate within it. Online word of mouth, social search, social commerce, and the influence of peer groups are making traditional marketing strategies obsolete. As a result, we no longer have a choice on whether we do social media; the question is how well we do it Includes bibliographical references (p. 283-291) and index

Who reads Socialnomics : How Social Media Transforms the Way We Live and Do Business?

It is typically read by working professionals who need an authoritative practice reference.

Common subject areas: medicine, law, business, engineering.

Author
Qualman, Erik, 1972-
Publisher
John Wiley & Sons, Inc. [US]
Published
2011
Language
EN
ISBN
9780470901205
Category
business
Subjects
Marketing, Business, Economics
Rating
3.82 / 5 (1,949 ratings)
Updated
2026-03-14

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