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Digital Consumption Patterns in COVID-19 by Dhanush Basavanna is a document available to read on EtoBox.
What is Digital Consumption Patterns in COVID-19 about?
The paper analyzes the significant changes in digital consumption patterns and the impact of social media during the COVID-19 pandemic, particularly focusing on users in Eastern India. It employs descriptive statistical analysis based on a survey of approximately 1350 respondents, highlighting how various demographics adapted to increased digital engagement. The findings indicate that social media played a crucial role in alleviating social isolation, especially among senior citizens during lockdowns.
- Author
- Dhanush Basavanna
- Language
- EN