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Unit 1 by karunyabalasubramaniyam is a document available to read on EtoBox.
What is Unit 1 about?
Marketing Management is a process that involves coordinating various marketing efforts, including strategizing, research, brand management, and performance analysis. The marketing management process consists of steps such as conducting market research, developing strategies, creating marketing plans, implementing automation, and gathering feedback. Effective marketing management is crucial for generating demand, enhancing customer satisfaction, building brand reputation, and facilitating profit generation.
- Author
- karunyabalasubramaniyam
- Language
- EN