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B2B Influencer Marketing Strategies by ABHISHEK is a document available to read on EtoBox.

What is B2B Influencer Marketing Strategies about?

PwC ran an influencer marketing campaign for the Oscars called #BallotBriefcase where they personified a briefcase carrying the ballots as a celebrity on Snapchat. PwC employees helped promote the briefcase and the campaign generated more social media impressions than other Oscar tweets. SAP invites industry influencers to events who drive 50% of discussions, helping increase engagement. GE partnered with Lena Dunham

Author

ABHISHEK

Language

EN