About this document
Understanding the Promotion Mix by Naina Garg is a document available to read on EtoBox.
1. The document discusses the promotion mix, also known as the marketing communication mix, which refers to the totality of efforts made by a firm to communicate with its audiences. 2. The promotion mix has six main elements - advertising, sales promotion, publicity/public relations, personal selling, direct marketing, and interactive/internet marketing. 3. Each element has its own role to play and merits. The optimal promotion mix depends on factors like the product, the target audience, and the firm
- Author
- Naina Garg
- Language
- EN