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What is BlackBerry: Lessons in Innovation Failure about?

BlackBerry was a pioneering Canadian technology company known for its secure mobile email and smartphones, particularly popular among business professionals. However, it failed to adapt to market trends, such as the rise of touchscreen devices, leading to a decline in market share from 43% in 2010 to 0% by 2016. The company

Author

krishnaaggarwal990

Language

EN