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Win at All Costs : Inside Nike Running and Its Culture of Deception by Matt Hart; Josh Bloomberg is a business book available to read on EtoBox.

What is Win at All Costs : Inside Nike Running and Its Culture of Deception about?

"After years of rumors and speculation, Matt Hart sets out to peel back the layers of secrecy that protected the most powerful coach in running. What he finds will leave you indignant—and wondering whether anything in the high-stakes world of Olympic sport has truly changed." —Alex Hutchinson, New York Times bestselling author of Endure Game of Shadows meets Shoe Dog in this explosive behind-the-scenes look that reveals for the first time the unsettling details of Nike's secret running program—the Nike Oregon Project. In May 2017, journalist Matt Hart received a USB drive containing a single file—a 4.7-megabyte PDF named "Tic Toc, Tic Toc. . . ." He quickly realized he was in possession of a stolen report prepared a year earlier by the United States Anti-Doping Agency (USADA) for the Texas Medical Board, part of an investigation into legendary running coach Alberto Salazar, a Houston-based endocrinologist named Dr. Jeffrey Brown, and cheating by Nike-sponsored runners, including some of the world's best athletes. The information Hart received was part of an unfolding story of deception which began when Steve Magness, an assistant to Salazar, broke the omertà—the Mafia-like code o

Who reads Win at All Costs : Inside Nike Running and Its Culture of Deception?

Author

Matt Hart; Josh Bloomberg

Publisher

New York: Dey Street Books

Published

2020

Language

EN

ISBN

9780062917775

Category

business

Subjects

Sports, Economics, History

Rating

4.5 / 5 (293 ratings)

Updated

2026-03-14