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Lenggong Valley: Tourism & SMEs Potential by Zharel Ahmad is a document available to read on EtoBox.

What is Lenggong Valley: Tourism & SMEs Potential about?

The document summarizes a conference proceeding about tourism and small-to-medium enterprises (SMEs) in Lenggong Valley, Malaysia. Lenggong Valley was declared a UNESCO World Heritage Site due to its archaeological significance, with human settlements dating back 11,000 years. This opens opportunities for tourism and SME development. SMEs play a key role in economies and tourism relies on local SMEs providing goods and services to visitors. The study aims to understand tourism and SME opportunities in Lengg

Author

Zharel Ahmad

Language

EN