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Franchising : the Business Strategy That Changed the World by Shook, Carrie; Shook, Robert L., 1938- is a book available to read on EtoBox.

What is Franchising : the Business Strategy That Changed the World about?

More than 540,000 franchised businesses dot the American landscape, ringing up total sales of $758 billion - which equals almost one-third of the nation's retail market. No doubt about it, franchising is already big business and it's getting bigger every year. (A franchised business opens up every 17 minutes!) In this fascinating and thoroughly researched book, Robert and Carrie Shook - two experienced business writers - take you inside the franchising industry to show you how ten of the best-managed franchisors operate and the exact steps to take and to avoid if you're thinking of buying a franchise. The ten enormously successful franchises they examine include fast-food businesses such as McDonald's, Pizza Hut, and Dunkin' Donuts... service providers like H&R Block, Century 21 Real Estate, Duskin Corp., and ServiceMaster... as well as Midas Mufflers and the 7-Eleven convenience stores. Each franchise is looked at in great depth, making you privy to information rarely divulged to those outside the franchising industry or even to most franchisee-owners. Among other things, you'll discover what goes on inside the executive suites of these franchise operations... how key decisions ar

Author

Shook, Carrie; Shook, Robert L., 1938-

Publisher

Prentice Hall Direct

Published

1993

Language

EN

ISBN

9780130656087

Subjects

Management, Business