About this document

DoD Market Research Handbook 1997 by Dipak Lakesh Bane is a document available to read on EtoBox.

This document provides guidance on conducting market research to support the acquisition of commercial products and services for the Department of Defense. It defines market research as the continuous process of gathering and analyzing data on product characteristics, supplier capabilities, and business practices in order to make informed acquisition decisions. The document outlines when, who, and how to conduct market research, including performing market surveillance, investigations, and checking referenc

Author

Dipak Lakesh Bane

Language

EN