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What is Segmentation of Indian Consumers about?
This document discusses segmentation of the Indian consumer market. It begins by introducing the growing Indian consumer market due to factors like rising incomes and exposure to modern lifestyles. It then defines segmentation and explains the logic and criteria for effective segmentation. The document discusses the characteristics of the Indian consumer and the economic growth driving rising incomes. It identifies key bases for segmentation of the Indian market including geographic, demographic, psychograp
- Author
- deepak asnora
- Language
- EN