Can I read Marketing Principles Essentials (Essentials Study Guides) on EtoBox?

Marketing Principles Essentials (Essentials Study Guides) by James E. Finch is a book available to read on EtoBox.

What is Marketing Principles Essentials (Essentials Study Guides) about?

REA's Essentials provide quick and easy access to critical information in a variety of different fields, ranging from the most basic to the most advanced. As its name implies, these concise, comprehensive study guides summarize the essentials of the field covered. Essentials are helpful when preparing for exams, doing homework and will remain a lasting reference source for students, teachers, and professionals. Marketing Principles covers the marketing environment, market research, target markets, product planning and management, distribution systems, wholesaling and retailing, promotional strategy, pricing policies and strategies, marketing evaluation and control, marketing applications in special fields.

Author

James E. Finch

Publisher

Piscataway, N.J.: Research and Education Association

Published

1996

Language

EN

ISBN

9780878916931

Subjects

Marketing, Management, Business