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CRM Strategies in E-Banking by Ravi Gupta is a document available to read on EtoBox.

What is CRM Strategies in E-Banking about?

This document is a report submitted by Gyandeep Kausal for the degree of Master of Business Administration at Rajasthan Technical University in India. The report discusses customer relationship management (CRM) in e-banking. It provides background on the emergence of database marketing in the 1980s and advances in CRM in the 1990s that made it a two-way exchange. CRM is defined as using customer data and interactions to improve customer loyalty through personalized service, incentives, and other benefits. T

Author

Ravi Gupta

Language

EN