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Key UX Psychology Principles Explained by THuRStoN! is a document available to read on EtoBox.

The document discusses several important principles of psychology that UI/UX designers need to understand. It explains the Von Restorff effect, which states that different objects are more memorable. This is why call-to-actions look different from other buttons. It also discusses the serial position effect, where users best remember the first and last items in a series. Many apps now use bottom bars to take advantage of this. Finally, it explains Hick

Author
THuRStoN!
Language
EN