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What is Week 4 about?

Consumer behavior studies how individuals and groups make decisions regarding the selection, purchase, and use of products to satisfy their needs. It is influenced by psychological factors such as motivation, perception, learning, and attitudes, and can be explained through various models like the Rational Model, EKB Model, and Maslow’s Hierarchy of Needs. These models illustrate the decision-making process and the impact of external stimuli on consumer behavior.

Author

Asma Tariq Javed

Language

EN