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Can I read Strategic Marketing Management, 8th Edition on EtoBox?
Strategic Marketing Management, 8th Edition by Chernev, Alexander is a business book available to read on EtoBox.
What is Strategic Marketing Management, 8th Edition about?
Offers a comprehensive framework for strategic planning and outlines a structured approach to identifying, understanding, and solving marketing problems. For business students, the theory advanced in this book is an essential tool for understanding the logic and the key aspects of the marketing process. For managers and consultants, this book presents a conceptual framework that will help develop an overarching strategy for day-to-day decisions involving product and service design, branding, pricing, promotions, and distribution.
Who reads Strategic Marketing Management, 8th Edition?
It is typically read by working professionals who need an authoritative practice reference.
Common subject areas: medicine, law, business, engineering.
- Author
- Chernev, Alexander
- Publisher
- Cerebellum Press
- Published
- 2014
- Language
- EN
- ISBN
- 9781936572199
- Category
- business
- Subjects
- Management, Business
- Rating
- 4.4 / 5 (73 ratings)
- Updated
- 2026-03-14
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