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Naivas Limited is the largest supermarket chain in Kenya, with 90 outlets as of December 2022 and a history dating back to its founding in 1990. The company is privately owned, primarily by the Mukuha family, and has seen significant growth and investment, including a recent acquisition by the IBL Group. Naivas offers a range of food and non-food grocery products and reported gross sales of approximately US$860 million in 2022.
- Author
- JOHN JUMA
- Language
- EN