About this document
Mobile App Pop-Up Ad Strategies by swastikakesh22 is a document available to read on EtoBox.
This research explores the impact of pop-up advertisements and promotional tactics on consumer behavior in mobile commerce applications, particularly in the context of the COVID-19 pandemic. Findings suggest that combining trust-building ads with price promotions significantly enhances purchase intentions. The study aims to bridge gaps in understanding consumer psychology and marketing strategies in mobile shopping.
- Author
- swastikakesh22
- Language
- EN