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Mobile App Pop-Up Ad Strategies by swastikakesh22 is a document available to read on EtoBox.

What is Mobile App Pop-Up Ad Strategies about?

This research explores the impact of pop-up advertisements and promotional tactics on consumer behavior in mobile commerce applications, particularly in the context of the COVID-19 pandemic. Findings suggest that combining trust-building ads with price promotions significantly enhances purchase intentions. The study aims to bridge gaps in understanding consumer psychology and marketing strategies in mobile shopping.

Author

swastikakesh22

Language

EN