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Impact of Affiliate Marketing on Consumers by Marc Gabrielle RIVERA is a document available to read on EtoBox.

What is Impact of Affiliate Marketing on Consumers about?

The document discusses a research study on affiliate marketing. The objectives were to identify awareness and perceptions of affiliate marketing, and how it could benefit companies, customers, and consumers. A questionnaire was distributed to 50 randomly sampled individuals aged 17-47 who shop online. The questionnaire measured usefulness, accessibility, informativeness, incentives, and trust of affiliate links. The study concluded that affiliate marketing has a positive impact on consumer behavior by makin

Author

Marc Gabrielle RIVERA

Language

EN