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What is Brand Failure Analysis in Pakistan about?

This document summarizes a research article that analyzes reasons for brand failures in Pakistan using content analysis. The article classifies brand failures into seven categories identified in previous literature: brand amnesia, brand ego, brand megalomania, brand deception, brand fatigue, brand paranoia, and brand irrelevance. It applies these categories to analyze specific brand failures in the Pakistani market over the last two decades. The analysis provides examples of both established brands that fai

Author

marium aslam

Language

EN