Can I read Milka vs. Poiana Preference Analysis on EtoBox?
Milka vs. Poiana Preference Analysis by adda_adda is a document available to read on EtoBox.
What is Milka vs. Poiana Preference Analysis about?
The document describes a choice experiment where respondents were asked to rank chocolate brands (Milka, Poiana, Heidi) at two different price levels (3.3 lei and 4.5 lei). Utilities and preference probabilities are estimated using different choice models. Three simulations are presented: 1) all brands cost 3.3 lei, 2) all brands cost 4.5 lei, 3) Milka costs 3.3 lei while Poiana and Heidi cost 4.5 lei. The models predict differences in preferences and choice probabilities under the various price scenarios.
- Author
- adda_adda
- Language
- EN