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About this Business, Management and Accounting article
Key trends in business-to-business services marketing strategies: Developing a practice-based research agenda by de Jong, Ad ;de Ruyter, Ko ;Keeling, Debbie Isobel ;Polyakova, Alexandra ;Ringberg, Torsten is a Business, Management and Accounting article available to read on EtoBox.
It is typically read by researchers, students, and practitioners in Business, Management and Accounting.
- Author
- de Jong, Ad ;de Ruyter, Ko ;Keeling, Debbie Isobel ;Polyakova, Alexandra ;Ringberg, Torsten
- Publisher
- Elsevier BV
- Published
- 2021
- Field
- Business, Management and Accounting (Social Sciences)