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Understanding Consumer Purchase Drivers by bullworthin is a document available to read on EtoBox.
What is Understanding Consumer Purchase Drivers about?
The document provides an overview of a session on drivers of consumer behaviour. It begins with an example of two friends, Monica and Rachel, going shopping but having different experiences due to their tastes, mindsets and spending abilities. It then introduces the topic of what motivates consumers to purchase products and outlines the agenda to cover consumer decision-making processes, needs, wants and demands, Maslow
- Author
- bullworthin
- Language
- EN