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Managing The Marketing Functionfia by Myrt Reyes is a document available to read on EtoBox.

What is Managing The Marketing Functionfia about?

The document outlines the marketing management process, which involves analysis, planning, implementation, and control to create customer satisfaction and profit. It details the importance of understanding internal and external environments, setting clear objectives, and utilizing the marketing mix (product, price, place, promotion). Additionally, it emphasizes the need for effective product management, pricing strategies, and promotional efforts to achieve marketing goals.

Author

Myrt Reyes

Language

EN