About this document

Consumer Footwear Buying Behavior Study by Manish Kumar is a document available to read on EtoBox.

This document summarizes a research study on consumer purchasing behavior towards footwear in Coimbatore City, India. The study examines factors that influence footwear purchases such as brand, price, quality, style, and comfort. A literature review and survey of 151 footwear consumers found that brand reputation and quality are most important when purchasing, followed by style and comfort. The research also investigates how sustainability and ethical considerations are increasingly impacting consumer decis

Author

Manish Kumar

Language

EN