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Marketing Communication in Hospitality by Lukácsi Bettina is a document available to read on EtoBox.

What is Marketing Communication in Hospitality about?

This document discusses marketing communication strategies for the tourism and hospitality industry. It uses Premier Inn, a UK hotel chain, as a case study. It describes the various elements of an integrated marketing communication mix that Premier Inn uses, including print materials, advertising, sales promotions, public relations, sponsorship, and the internet. It also provides details on how to develop a marketing communications plan, including setting objectives, budgets, target markets, strategies, imp

Author

Lukácsi Bettina

Language

EN