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How-Now-Wow Matrix for Idea Selection by Nisha Anand is a document available to read on EtoBox.

What is How-Now-Wow Matrix for Idea Selection about?

This document describes the How-Now-Wow matrix, an idea selection tool used to help teams converge on ideas to develop further after an ideation phase. The matrix breaks the "creative paradox" by having teams vote on ideas according to their originality and ease of implementation. Ideas are categorized as "Now/Blue" if normal and easy to implement, "How/Yellow" if original but hard to implement, or "Wow/Green" if original and easy to implement. Teams vote with colored dots to categorize ideas, with the high

Author

Nisha Anand

Language

EN