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What is Consumer Behavior in Punjab Fashion Retail about?

This dissertation analyzes consumer behavior and market trends in Zudio (TATA) and Reliance Trends fashion retail stores in Punjab, India. It employs qualitative and quantitative research methods to assess customer preferences, pricing strategies, and product assortments, revealing insights into the competitive landscape and consumer satisfaction. The findings aim to provide valuable recommendations for retailers to enhance their market position and better meet the diverse needs of consumers in the region.

Author

apl.season.002

Language

EN