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Public Relations in Nigeria by Eslem Çakır is a document available to read on EtoBox.

What is Public Relations in Nigeria about?

This document discusses the recapitalization of commercial banks in Nigeria from 2004 to 2009. It aimed to address insolvency issues and prevent future financial distress. Many banks merged or were acquired during this period. Public relations strategies were used by banks as a survival tactic to build a positive corporate image during the difficult recapitalization exercise. The study examined the effectiveness of these PR strategies in influencing customer confidence and perceptions of banks. It found tha

Author

Eslem Çakır

Language

EN