Can I read Global E-commerce : Impacts of National Environment and Policy on EtoBox?

Global E-commerce : Impacts of National Environment and Policy by Kenneth L. Kraemer, Jason Dedrick, Nigel P. Melville, Kevin Zhu is a nonfiction available to read on EtoBox.

What is Global E-commerce : Impacts of National Environment and Policy about?

<p>Are the Internet and e-commerce truly revolutionizing business practice? This book, first published in 2006, explodes the transformation myth by demonstrating that the Internet and e-commerce are in fact being adapted by firms to reinforce their existing relationships with customers, suppliers, and business partners. Detailed case studies of eight countries show that, rather than creating a borderless global economy, e-commerce strongly reflects existing local patterns of commerce, business, and consumer preference, and its impact therefore varies greatly by country. Paradoxically, while e-commerce is increasing the efficiency, effectiveness, and competitiveness of firms, it is also increasing the complexity of their environments as they have to deal with more business partners and also face greater competition from other firms. This incisive analysis of the diffusion and impact of e-business provides academic researchers, graduates, and MBA students with a solid basis for understanding its likely evolution.</p>

Who reads Global E-commerce : Impacts of National Environment and Policy?

Author

Kenneth L. Kraemer, Jason Dedrick, Nigel P. Melville, Kevin Zhu

Publisher

Cambridge University Press (Virtual Publishing)

Published

2006

Language

EN

ISBN

9780511318245

Category

nonfiction

Subjects

Business, Marketing, Political Science