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This document presents a final report on the company Backus and Johnston. It includes an introduction with general data about the company, an outline of the report with different points to be addressed such as organizational analysis, evaluation matrices, strategy determination, objectives of the strategic plan, and strategies. Backus is the leading company in the Peruvian beer market and has 5 production plants. The report analyzes aspects such as its mission, vision, PESTEL factors, and conducts various a

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