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Pulsar and Discover: Bajaj by Gourav Upadhyaya is a document available to read on EtoBox.

What is Pulsar and Discover: Bajaj about?

Bajaj Auto is focusing on strengthening its individual sub-brands Pulsar and Discover. It will be dropping the Bajaj name from all two-wheelers and focusing development and communication on just Pulsar and Discover. Pulsar and Discover have highly differentiated target groups and positioning them as separate brands will make them stronger than the parent Bajaj Auto brand. Pulsar is targeted towards sports enthusiasts while Discover is targeted towards commuters. Given the differences in their target groups

Author

Gourav Upadhyaya

Language

EN