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What is Closing the Attitude-Behaviour Gap in Fashion about?

This master thesis explores the attitude-behavior gap in the fashion industry, focusing on consumer perceptions of sustainability and the necessary changes to foster sustainable consumption. Through qualitative research, the study identifies prerequisites for change, emphasizing the need for multi-stakeholder involvement, improved regulation, and consumer education. The findings highlight the critical role of consumers in driving sustainability and the importance of addressing both consumer behavior and ind

Author

AylaCris

Language

EN