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What is Strategic Planning in Public Relations about?

Strategic planning involves both a process and philosophy to help public relations professionals function within budgets and methodologies. The process involves including many people to assess competitive position and future client needs. A strategic plan provides a framework for consistent decisions and allows assessment of an organization. Guidelines include budgeting enough time, following a definite procedure to establish objectives and strategies to meet them while planning necessary structural and res

Author

Kanishka Gupta

Language

EN