About this document
Radio Advertising Techniques and Strategies by Ti Tay is a document available to read on EtoBox.
Radio advertising rates have increased the least among media due to competition within the industry. Radio appeals to mass markets and housewives. Advertisements can be live or pre-recorded. Live ads are delivered by announcers and have word limits of 25 words for 10 seconds and 125 words for 60 seconds. Pre-recorded ads are produced off-site with voice talent, music, and sound effects. Effective radio ads are simple, coherent, build rapport, are believable, interesting, distinctive, and compel the listener
- Author
- Ti Tay
- Language
- EN