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What is Types and Strategies of Sales Promotions about?

The chapter discusses different types of consumer promotions including coupons, premiums, contests, refunds/rebates, and sampling. Coupons offer price discounts and come in various forms like instant, bounce back, and scanner coupons. Premiums are gifts consumers receive for purchasing a product. Contests require participation and can increase perceived value. Refunds and rebates return part of the purchase price after buying. Sampling directly delivers small amounts of the product to consumers. Each promot

Author

Muhammad Abdullah

Language

EN