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Understanding Holistic Marketing Concepts by Anand Patil is a document available to read on EtoBox.

What is Understanding Holistic Marketing Concepts about?

The document discusses several concepts related to holistic marketing: - Holistic marketing takes a broad, integrated perspective across all marketing activities to recognize their interdependencies. - It has four main components: relationship marketing, integrated marketing, internal marketing, and performance marketing. - Relationship marketing aims to develop long-term relationships with key stakeholders like customers, employees, partners, and investors. - Integrated marketing strategically combines di

Author

Anand Patil

Language

EN