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What is Importance of Creativity in Business about?

This document discusses creativity and its importance in business. It provides definitions of creativity from various scholars as personal discovery that leads to new insights. Invention involves novel ideas or combinations leading to significant technological changes, while innovation is the application of inventions into marketable products. Creative thinking is important in management for finding new solutions to problems when conventional logic is limited. It benefits all areas of management like market

Author

sujata dawadi

Language

EN