About this document
Strategi Visual Merek Mode Mewah Dan Cepat Di Instagram Dan Pengaruhnya Terhadap Keterlibatan Pengguna by dafdaffa447 is a document available to read on EtoBox.
This study analyzes the visual strategies of luxury and fast fashion brands on Instagram to understand their impact on user engagement. It finds that luxury brands benefit from using logos and brand names, while fast fashion brands do not show the same trends, and that the inclusion of text affects engagement differently for each category. The research highlights the distinct approaches and consumer motivations for luxury versus fast fashion brands in the context of social media marketing.
- Author
- dafdaffa447
- Language
- EN