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Zest-O Corporation Marketing Strategy 2024 by Joan Humol Mangana is a document available to read on EtoBox.

What is Zest-O Corporation Marketing Strategy 2024 about?

Zest-O Corporation is the leading manufacturer of fruit juice drinks in the Philippines with 80% market share. Its primary target is children aged 5-12 years old. The company offers a wide variety of fruit juice drink flavors at affordable prices. While maintaining its number one position, Zest-O plans to increase sales through new product launches and expanding distribution. One new product recommendation is Zestea iced tea drink to target consumers who prefer affordable iced tea. Zest-O faces competition

Author

Joan Humol Mangana

Language

EN